The Fun Theory

The Fun Theory aims to change people’s behaviour in a positive way, whether it be for the environment or for their health or just simply a change for the better.

By making everyday activities fun, such as recycling, wearing a seatbelt, or using the stairs, The Fun Theory encourages people to change their behaviour. Not only do they change people’s behaviour, but they improve upon it. By encouraging people to use the stairs instead of the escalator, or encouraging children to put their seatbelt on or even to encourage people to drive at the speed limit, The Fun Theory helps people to improve their health and well-being.

I suppose you’re wondering how they make these mundane activities so fun and interesting? Well, if the stairs were made of piano keys, wouldn’t you rather use them than just a boring old escalator? If every time you drove through a speed camera at the correct speed you were entered into a lottery draw, wouldn’t that encourage you to drive more appropriately? What about if your local recycling bins were transformed into arcade machines? Surely that would encourage you to recycle more?

These are just a few examples of some of their projects – to see them all and watch the videos, follow here.

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